ROGER MARTIN has served as Dean of the Rotman School of Management since September 1, 1998. He is the author of “The Design of Business” why design thinking is the next competitive advantage. His work on Integrative Thinking gives managers the tools and confidence to go beyond choosing from among existing models and either-or decisions, to creating superior new models.

Design Thinking helps managers combine the best of analytical thinking with the best of intuitive thinking to innovate more consistently and successfully.
The purpose of his work on prosperity and on corporate social responsibility is to broaden the perspective of managers to see business and business decision-making in the broader social context.

On February 1, 2010, Business Week named Roger Martin as one of “The Most Influential Designers in the World.” Roger Martin was one of the 27 named to the list along with Philippe Starck, Jonathan Ive, Rem Koolhaus and Tim Brown.

Now, bestselling author Roger Martin, called by The Times one of top fifty management thinkers in the world, reveals the culprit behind the sorry state of American capitalism in FIXING THE GAME: Bubbles, Crashes, and What Capitalism Can Learn from the NFL (Harvard Business Review Press; May 2011). A widely influential management thinker, Martin targets the problem and tells us how to fix it, now. Our deep and abiding belief that the firm exists to maximize shareholder value has led to massive growth in stock-based compensation for executives and a naive and wrongheaded coupling of the “real” market (the business of designing, making and selling products and services) with the “expectations” market (the business of trading stocks, options and complex derivatives). It’s a bit like confusing winning the Super Bowl with winning a bet on the Super Bowl.
“Our single-minded focus on the expectations market will continue driving us from crisis to crisis to ruin—unless we act now,” says Martin. Drawing on the analogy of the National Football League’s strict separation of actual games from betting, Martin shows how to reverse our plight by taking a much more thoughtful and effective approach to the intersection of the real and expectations markets and to governance in general. His unique game plan for American capitalism to successfully regain lost yardage and attain its powerful maximizing objectives includes:
Restructuring executive compensation to focus entirely on the real market, not the expectations market;
Rethinking board governance and the role of board members and the autonomy of auditors;
Reining in the power of hedge funds and monopoly pension funds;
Five positive steps to heal American capitalism, fix the game, play tough and win in the real world.
Concise, hard-hitting and entertaining, FIXING THE GAME advocates seizing American capitalism from the jaws of the expectations market — and planting it firmly in the real market, and tells us exactly how to do it, starting now.
Roger is an advisor on strategy to the CEO’s of several major global corporations. He writes extensively on design and is a regular columnist for BusinessWeek.com’s Innovation and Design Channel. He is also a regular contributor to Washington Post’s “On Leadership” blog and to Financial Times’ “Judgment Call” column.