New Speaker Announcement: Ashley Galina Dudarenok - China Marketing Expert

We are delighted to represent Ashley Galina Dudarenok a super-charged high energy speaker whose expertise is China’s new retail. Her insights and secrets as to how to be successful in the China market are invaluable to any company targeting China.

Ashley Galina Dudarenok is a China Marketing Expert, serial entrepreneur, professional speaker, bestselling author, vlogger, podcaster, media contributor and female entrepreneurship spokesperson. She is the founder of several China-focused businesses, including social media agency, alarice.com.hk and resources & training company, ChoZan.co.

She runs world’s #1 China Marketing vlog about China market, consumers and social media on YouTube. Ashley is a member of Alibaba’s Global Influencer Entourage and works directly with a Tencent core founder to conquer Western social media. Ashley has worked with more than 300 brands and organisations from 50+ Countries, helping them enter China right and go through digital transformation.

“Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media”, is the #1 book about social media marketing in China and a #1 Amazon bestseller in two categories.

Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo.
You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.

What Every Marketer Needs to Know about China.

How Your Business Can Harness Chinese Social Media

WeChat: China’s Operating System

Weibo: China’s Online Hotspot

The Future: Get Ready for New Retail

“With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market.”

– Fredda McDonald, Managing Director of World 50

THEMES:

Modern Chinese Consumers:

The differences in consider behaviours by city tier and age ground
What do Chinese people buy and the key factors that drive their consumption
The evolution of Chinese tourists and how they are impacting the world

Chinese Social Media:

A 360 introduction to WeChat and Weibo and how brands can leverage them
How to effectively work with Chinese key opinion leaders (KOLS) and run social media campaigns
Emerging platforms and new ways to market in China’s digital space