TOPICS: Leadership, Strategy, Innovation

Max McKeown is a  visionary, behavioural strategist and influential presenter. He advises some of the most successful global brands and helps leaders across sectors to be innovative and creative in their daily work. Max Mckeown has the extraordinary talent for making powerful ideas useful in the real world for real people.

Max is an engaging and dynamic presenter, and has been celebrated for his insights into performance, strategy and leadership. Audiences love his original, warm and entertaining presentations, with a huge FutureSpace allowing everyone to think, create and learn together.

The Innovation Book:
How to Think and Act Strategically to Deliver Outstanding Results is your roadmap to creating powerful innovations that deliver success in a competitive world. It explains how to become a more innovative thinker and how to lead and manage powerful creativity.



The Strategy Book: How to Manage Ideas and Execution to Deliver Outstanding Results describes those big strategic decisions which separate leaders and managers. Learn how to create a winning strategy and lead your team to deliver it. From understanding what strategy can do for you, to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Winner of CMI Award 2013.


The Art of Winning in an Age of Opportunity and Uncertainty. Adaptability is a key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our entire history is a story of adaptation and change and, in an age of brutal competition and economic uncertainty, it has never been more important. Shortlisted for CMI Book of the Year 2013.


Max has an MBA and PhD from Warwick Business School. He is a fellow of the RSA and member of the British Psychological Society.