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Doug Lansky has been living abroad and traveling for the last nearly 20 years in over 120 countries. He is the author of 10 books, including 2 for Lonely Planet and 3 for Rough Guides, had a weekly syndicated travel column in over 40 newspapers for five years, hosted a Travel Channel show, served as a correspondent for Public Radio’s Savvy Traveler show, served as travel editor for Scandinavian Airlines inflight magazine for three years and contributed to publications such as National Geographic Traveler, Reader’s Digest, Esquire, Men’s Journal, The Guardian, National Geographic Adventure, Huffington Post and Skift.
On the speaking circuit, Doug has given acclaimed lectures at nearly 100 universities, spoken to a sold-out audience at National Geographic Headquarters, for the United Nations World’s Tourism Organization, as an after-dinner speaker at corporate events and at both public and industry travel/tourism conferences, at TEDx Stockholm, and set the attendance record for keynote lectures at the 2012 and 2013 ITB Berlin conferences.
“Doug’s keynote at our annual tourism conference wasn’t just a success. He received the highest review scores we’ve ever recorded. Not only did Doug come prepared with some customized advice, we have since used it, and it works! He helped us solve some of our difficult congestion issues regarding the Outer Banks and improve the visitor experience.” Heidi Walters, Visit NC, Director, Partner & Industry Relations
“Doug Lansky is definitely a relevant and outstanding speaker about Tourism. He inspired our audience with an innovative way of introducing and reflecting about sustainable tourism and ways of travel, and provided an informative and thought provoking session with humor. He challenged the audience to think about the things that we seek when we travel, and the ones that make us want to return. Lansky not only reminded our industry of the importance of selling the experience of the travel journey, with humor and insight, as also of the importance for the destinations to be continuously original and truthful. Doug’s outstanding message has promoted relationships and inspired the audience with interesting concepts, reminding also of what truly does matter when making your destination stand out.”
Isabel Ribas, Green Project Awards, Sustainable Tourism Conference, Lisbon
GREAT TAKEAWAY LESSONS FROM SMART DESTINATIONS
Travel, like almost all industries, is in a constant state of transition. That means no matter how much success your destination has achieved, the strategy that worked yesterday to get you there is unlikely to carry you to the place you’d like to be. The most successful destinations are constantly looking to adapt to the impending changes and even stay two or three steps ahead. Doug Lansky will teach hotels, tour companies, attractions, and the entire destination how to think about tourism (and the way we market it) in an entirely new way so stakeholders can spot unseen issues and uncover the solutions.
THE KEY ELEMENTS OF A WORLD-CLASS DESTINATION
DMOs were set up as an offensive force for marketing. But, as many coaches often tell their players: “The best offense is a good defense.” That means protecting the product and helping deliver on the brand promise. In this talk, Doug explores and explains the most cost efficient forms of marketing, from Big Data to basic product development, as well as smart defense. Doug can show why it’s in the stakeholders’ best interest to work together on unified brand themes and great customer service as well as protecting their most valuable assets so they can continue to enjoy sustainable growth for years to come.
HOW TO MANAGE OVERTOURISM: USING POLICIES, TECH AND SMART DESIGN TO MANAGE VISITORS AND INCREASE REVENUE
The journey begins when the traveler steps off the plane and doesn’t end until they get back on. Every minute in the destination colors their experience, and as their host, you want to make sure it goes as well as possible so they bring back great memories spread the word. Things typically go well at the nice hotels and restaurants, but it’s the rest of the destination that needs some attention so nothing slips between the cracks. Visitor experience design might start with finding and removing any pitfalls (long delays at customs, waits for the airport bus), but when done well, it can enhance and elevate the entire visitor experience where it’s needed most.
THE IMPORTANCE OF VISITOR EXPERIENCE DESIGN
This is a pre-trip guide for travellers planning their first trip around the world. It covers everything from budgeting, packing and avoiding scams to staying healthy and working abroad. The guide contains area profiles, giving the lowdown on where to go and the best way of getting around.