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Topics: InnovationTechnology

Expertise: Women in Tech and STEM, Diversity, Storytelling.


Zoe Philpott is an award-winning storyteller, tech entrepreneur and the creator of Ada.Ada.Ada. Her work is at the intersection of art and STEM, and she uses unique mediums (including LED light-laden dresses) to lead the conversation about gender-imbalance in tech.

She is an interactive storyteller with fifteen years of digital experience and over twenty years in the arts. She created virtual theatre for education “Kar2ouche” using gaming technology and winning a BETT for Twelfth Night and a BAFTA nomination for a physics creative learning tool called “Krucible”.

More recently, working with Google to engage girls with computer programming and get interested in pursing careers in computer science.  She was key to their Made With Code initiative wherein  50,000 programmable LEDS installed on 56 Christmas trees in President’s Park were coded by girls across the United States.

Taking Ada Lovelace as her inspiration, Zoe created “Ada, Ada, Ada” which is a one woman show which tells the inspirational story of Ada Lovelace. It is part educational talk, part drama and spectacle, with the performer dressed in a fully programmable 19th century LED dress that is operated by conductive fabric in the performer’s glove. During the performance, the audience are wound up with string in order to become Babbage’s first mechanical computer and together they attempt to run a simple programme.” Throughout the performance the audience work together to create the world’s first computer, making it their own. The experience highlights the significance of Ada Lovelace’s achievements and their impact on technology today and illustrates how each one of the audience can become the future of technology in their own right.

Lovelace is the original woman of STEAM and likened computers to weaving algebraic patterns like a loom weaves flowers and leaves.

Ada.Ada.Ada. is part of the global rallying cry for gender equality and follows the story of Ada Lovelace and her creation of the Analytical Engine in a truly unique way, condensing into a one-woman, 60-minute performance what was an extraordinary life and legacy. Award-winning storyteller Zoe Philpott will take the stage in a 4,400 interactive LED dress operated by programmable gloves. The costume was made in collaboration with world-leading technologist and founder of Hackspace London, Charles Yarnold.

The show has helped to inspire people all over the world to think more critically about the world of technology. It has been described as “a live performance that entertains, excites and educates” and “a story that pushes us to see our potential”. For many women in tech, the influence that Ada Lovelace has had on the industry cannot be overstated.