China Digital Marketing Speaker

Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China” by Thinkers50, Ashley is the founder China-focused digital marketing agency Alarice and China digital consultancy ChoZan.

She has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business.

Her expertise has been sought after and endorsed by China’s tech giants, such as Alibaba, Jingdong, Pinduoduo and others. Ashley Dudarenok is serving the world’s most loved Fortune 500 brands, tech giants and unicorns to gain competitive advantage by applying tactics and strategies learned from the fast moving, innovative China market.

Ashley helps create a bridge between China and the rest of the world. She is an author of 10 books on Digital China. 

Her top-rated YouTube vlog covers the China market, consumers, future of retail and digital marketing.
She has over 500,000 professionals follow her social media channels such as Linkedin and YouTube for daily China business insights.

Ashley is a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes and Bloomberg among others. 

TESTIMONIALS:

“Ashley, you’re living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ” – Disneyland

“A must do for those who are interested to onboard themselves with the skyrocket pace of China digital and social media development and to learn in-depth perspectives.” – LVMH

“Outstanding keynote! Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily put these learnings into our business strategy.” – Shiseido

“A great insight into digital in China. The whole session was very insightful! We’ll start exploring the mentioned apps and applications as soon as we are back. Ashley is very knowledgeable and action driven!”
– Clarins

THEMES:

Ashley delivers high impact, action oriented content for global businesses. Her most frequently requested themes and topics are as follows:

I. Consumer Evolution: Navigating Trends and Customer-Centric Strategies

Gain insights into the evolving landscape of consumer behavior and learn how to create seamless customer journeys from the initial point of discovery to repeat purchases. This theme offers an in-depth analysis of consumer trends and customer-centric strategies both in China and globally.

You will explore the recovery and transformation among key consumer demographics, focusing on behavioral shifts and their business implications. Discover how Gen Z is influencing global consumption trends, understand the critical needs of Gen Y, and devise strategies to engage the silver-haired generation while capitalizing on the opportunities presented by aging demographics.

The keynote sessions within this theme will enhance your skills in customer persona development, journey mapping across multiple channels, crafting seamless customer experiences, building a beloved brand, unlocking customer loyalty, and harnessing personalization to encourage repeat purchases.

Each keynote session is tailored to your audience’s needs. Here are some examples:

– Understanding Modern Chinese Consumers: Their Desires and How to Connect

– Creating Seamless Consumer Journeys: Implementing Social+ Models and Effective CRM Loyalty Programs

– Insights from China’s Leading Social Media Platforms: Key Takeaways for Global Marketers from WeChat, Weibo, and Douyin

– China’s Luxury Market Boom: Exploring Opportunities for Brands in 2025

II. Transforming the Retail Landscape: Navigating the Future of Social Commerce

This theme focuses on reshaping the retail landscape and preparing for emerging trends. You’ll gain insights into the evolving retail environment and the technologies and strategies that are defining its future.

Key topics include digital transformation, experiential retail, and omnichannel approaches. Through insightful case studies, industry examples, and expert analysis, you will explore the future of marketing and sales, gaining actionable insights to enhance your operations, customer experiences, and sales strategies in this dynamic environment.

As always, our keynote sessions are fully customizable. Here are some examples of what we offer:

– The Future of Retail: Exploring new ecosystems, virtual influencers, and seamless online-to-offline journeys.

– Influence of China’s Tech Giants: Understanding how companies like Alibaba, JD, PDD, ByteDance, and TEMU are shaping global commerce.

– Mastering Livestreaming & Social Commerce: Strategies for leveraging social commerce, drawing inspiration from successful examples in China.

– Reimagining Marketing: Adapting marketing and sales strategies in the age of AI, XR, and omnichannel experiences.

III. Transformative Tech: Leveraging AI, XR, and OMO for Marketing & Retail

Unlocking the potential of AI, XR, and OMO technologies to enhance customer value in marketing and retail. In today’s rapidly evolving technological landscape, keeping up with innovative advancements is crucial for business success.

This theme invites you to explore emerging technologies and their varied applications, driving transformation across industries. You will discover inspiring examples of generative AI implementation, XR gamification strategies, OMO data collection best practices, and other technologies that are reshaping the global customer experience.

All keynote sessions are fully customized, with examples including:

– An exploration of the thriving technology sector in China and the insights it offers: AI, XR, IoT, retail tech, and more.

– How Chinese tech ecosystems (Alibaba, Tencent, Meituan, ByteDance) are spearheading business transformation and the lessons we can draw from them.

– The role of Chinese tech giants in the development of smart cities and village digitization, and what we can learn from their initiatives