Ashley Dudarenok

Expertise: China Digital Landscape
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Ashley Dudarenok

Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China” by Thinkers50, Ashley is the founder China-focused digital marketing agency Alarice and China digital consultancy ChoZan.

She has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business.

Her expertise has been sought after and endorsed by China’s tech giants, such as Alibaba, Jingdong, Pinduoduo and others. Ashley Dudarenok is serving the world’s most loved Fortune 500 brands, tech giants and unicorns to gain competitive advantage by applying tactics and strategies learned from the fast moving, innovative China market.

Ashley helps create a bridge between China and the rest of the world. She is an author of 10 books on Digital China. 

Her top-rated YouTube vlog covers the China market, consumers, future of retail and digital marketing.

Ashley is a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes and Bloomberg among others. 


Ashley delivers high impact, action oriented content for global businesses. Her most frequently requested themes and topics are as follows:


Modern Chinese consumers: what do they want and how to sell it to them

Building seamless consumer journey, implementing social+ models and effective CRM loyalty programs

 What can we learn from China’s top social media platforms: lessons to global marketers from WeChat, Weibo and Douyin

China’s luxury boom and what the opportunities are there for brands


What does the future of retail look like: New Retail ecosystems, virtual influencers and seamless OMO journey

How China’s tech giants (Alibaba, Jingdong, Tencent) are shaping the future of global commerce

Live Streaming E-Commerce: how to start live-streaming for your brand and attract consumers based on China’s examples

China’s metawave and Web3 marketing: marketing and selling in the age of XR, metaverse and virtual humans


A look into the booming technology sector in China: retail tech, AI, VR, IoT and more

How Chinese tech ecosystems (Alibaba, Tencent, Meituan, Bytedance) are driving business transformation and what we can learn from them

How Chinese tech giants support the development of smart cities and village digitization, and what we can learn from it

China’s Digital Transformation and business lessons to learn: leap over the competition by learning from the world’s most competitive business market. China’s living in the future, don’t get left behind.

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo.
You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.

What Every Marketer Needs to Know about China.

How Your Business Can Harness Chinese Social Media

WeChat: China’s Operating System

Weibo: China’s Online Hotspot

The Future: Get Ready for New Retail

“With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market.”

 Fredda McDonald, Managing Director of World 50

Popular Keynote Topics:

Modern Chinese Consumers: What do they want and hot to sell it to them
China’s transformation to a cashless society
Using more than WeChat in China: How to win on viral video platforms
China’s New Retail: How Alibaba and Tencent are reshaping the future of retail in China and Worldwide
Understanding Chinese tourists; How to market to Chinese travellers online
5 Secrets to success in the China market
5 Mistakes that are killing your brand in China


Modern Chinese Consumers:

The differences in consider behaviours by city tier and age ground
What do Chinese people buy and the key factors that drive their consumption
The evolution of Chinese tourists and how they are impacting the world

Chinese Social Media:

A 360 introduction to WeChat and Weibo and how brands can leverage them
How to effectively work with Chinese key opinion leaders (KOLS) and run social media campaigns
Emerging platforms and new ways to market in China’s digital space

China’s New Retail and Technology Development

How China is shaping the future of retail globally
A look into the booming technology sector in China – retian tech, AI, VR Iot and blockchain


“Ashley was our highest rated speaker”

Jeffrey Gomaz, Managing Director Asia Pacific, Econsultancy

“What a great presentation! Ashley broke the record for audience engagement at the SULP confernece”.

Terry Ng, Global Sources

“Awesome insights bout China with passion and enthusiasm”

Amanda Heng, Market lead APAC, Harman Professional Solutions

“Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media”, is the #1 book about social media marketing in China and a #1 Amazon bestseller in two categories.

Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

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