Ashley Galina Dudarenok is a China Marketing Expert, serial entrepreneur, professional speaker, bestselling author, vlogger, podcaster, media contributor and female entrepreneurship spokesperson. She is the founder of several China-focused businesses, including social media agency, alarice.com.hk and resources & training company, ChoZan.co.She runs world’s #1 China Marketing vlog about China market, consumers and social media on YouTube. Ashley is a member of Alibaba’s Global Influencer Entourage and works directly with a Tencent core founder to conquer Western social media. Ashley has worked with more than 300 brands and organisations from 50+ Countries, helping them enter China right and go through digital transformation.
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo.
You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.
What Every Marketer Needs to Know about China.
How Your Business Can Harness Chinese Social Media
WeChat: China’s Operating System
Weibo: China’s Online Hotspot
The Future: Get Ready for New Retail
“With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market.”
– Fredda McDonald, Managing Director of World 50
Modern Chinese Consumers: What do they want and hot to sell it to them
China’s transformation to a cashless society
Using more than WeChat in China: How to win on viral video platforms
China’s New Retail: How Alibaba and Tencent are reshaping the future of retail in China and Worldwide
Understanding Chinese tourists; How to market to Chinese travellers online
5 Secrets to success in the China market
5 Mistakes that are killing your brand in China
Modern Chinese Consumers:
The differences in consider behaviours by city tier and age ground
What do Chinese people buy and the key factors that drive their consumption
The evolution of Chinese tourists and how they are impacting the world
Chinese Social Media:
A 360 introduction to WeChat and Weibo and how brands can leverage them
How to effectively work with Chinese key opinion leaders (KOLS) and run social media campaigns
Emerging platforms and new ways to market in China’s digital space
China’s New Retail and Technology Development
How China is shaping the future of retail globally
A look into the booming technology sector in China – retian tech, AI, VR Iot and blockchain
“Ashley was our highest rated speaker”
Jeffrey Gomaz, Managing Director Asia Pacific, Econsultancy
“What a great presentation! Ashley broke the record for audience engagement at the SULP confernece”.
Terry Ng, Global Sources
“Awesome insights bout China with passion and enthusiasm”
Amanda Heng, Market lead APAC, Harman Professional Solutions
Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
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