Christian Busch

Professor of Business, USC Marshell School of Business

Topics:

Leadership & Management

Expertise:

Entrepreneurship, Innovation, Leadership

Prof. Dr. Christian Busch is a world-leading expert on innovation, purpose-driven leadership, and cultivating serendipity.

He is the bestselling author of ‘The Serendipity Mindset’, a “wise, exciting, and life-changing book” (Arianna Huffington) that “offers excellent practical guidance for all” (Paul Polman, former CEO, Unilever) and is “highly recommended” (Reid Hoffman, Founder, LinkedIn).

He is a business professor at the USC Marshall School of Business and also teaches at the London School of Economics (LSE). He is a member of the World Economic Forum’s Expert Forum, among Capital’s “Top 40 under 40”, a Fellow of the Royal Society of Arts, and on the Thinkers50 Radar list of the management thinkers “most likely to shape the future.”

He frequently speaks at conferences such as the World Economic Forum, TED/TEDx, and Financial Times Summit, and has worked with senior leadership teams at companies such as Siemens, GSK, DP World, MasterCard, Deloitte, General Electric, Unilever, UBS, and BCG. He received his PhD from the London School of Economics.

Talks:

Responsible Leadership In The 21st Century: The Integration of Profit and Purpose

Connecting the Dots: Cultivating Serendipity for Innovation, Impact and “Active Luck”

Making Life Meaningful In Corporate Structures

Innovating For The Future: How and Why Companies Need to Change

How to Cope With Uncertainty: Cultivating Serendipity in a Fast-Changing World

How to Create Your Own Good Luck

What if being lucky was a skill that you could master and share with other people?
Modern life is full of chance encounters, changing plans, delayed journeys, human errors and other mishaps. So, what if we use such unpredictability to our advantage?

Dr Christian Busch has spent a decade exploring how, if acted upon, unexpected encounters can enhance our worldview, expand our social circles and create new professional opportunities. In this book, Christian reveals the secrets behind the hidden force that rules the universe: serendipity.

The Serendipity Mindset is a revolutionary, well-researched exploration of a well-researched and essential life skill that we can all develop in a few simple steps. By learning to identify, act on and share serendipity, we can use uncertainty as a pathway to more joyful, purposeful and successful lives. From couples who first interacted during chance encounters to business people who invented multi-million ideas after a best-laid plan misfired, Christian has studied hundreds of subjects who improved their lives by learning to see opportunities in the unexpected.

In this incisive book, Christian Busch reveals that luck isn’t always dumb. People who can see what others don’t – who are awake to the high probability of the improbable – can achieve and contribute in ways their more blinkered colleagues cannot. The Serendipity Mindset is a bracing and hopeful antidote to a world addicted to efficiency and control – Daniel H. Pink, bestselling author of “When” and “Drive”