Max McKeown

Expertise: Behavioural Strategy
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Max McKeown

Max McKeown is a visionary, behavioural strategist and influential presenter. He advises some of the most successful global brands and helps leaders across sectors to be innovative and creative in their daily work. Max Mckeown has the extraordinary talent for making powerful ideas useful in the real world for real people.

Max is an engaging and dynamic presenter, and has been celebrated for his insights into performance, strategy and leadership. Audiences love his original, warm and entertaining presentations, with a huge FutureSpace allowing everyone to think, create and learn together.

Max has an MBA and PhD from Warwick Business School. He is a fellow of the RSA and member of the British Psychological Society.

The Innovation Book: How to Think and Act Strategically to Deliver Outstanding Results is your roadmap to creating powerful innovations that deliver success in a competitive world. It explains how to become a more innovative thinker and how to lead and manage powerful creativity.

The Strategy Book: How to Manage Ideas and Execution to Deliver Outstanding Results
NNOVATION IN ACTION The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. It answers the following questions: · How do you become a more innovative thinker? · How do you lead and manage creative people? · How can you use innovation tools to get the best results? · How can you engage people with innovation? · How do you avoid pitfalls, problems and screw-ups? With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities. “Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention.” Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager “Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical.
The Art of Winning in an Age of Opportunity and Uncertainty. Adaptability is a key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our entire history is a story of adaptation and change and, in an age of brutal competition and economic uncertainty, it has never been more important. Shortlisted for CMI Book of the Year 2013.

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