Euan Semple

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Topics: Leadership & Management, The Future

Expertise: Leading Culture Change, The Future of work, Leadership for the Facebook Generation

Euan Semple worked as Director of Knowledge Management at the BBC in 2001 and was at the cutting edge of social media.  Pioneering the use of weblogs, wikis and online forums to enable staff to work more collaboratively, he has unique experience of how to make social media work inside a large complex organisation.

He has written a book called “Organisations don’t tweet, people do” – a managers guide to the social web which offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

Euan  has a wonderfully charismatic presence and delivers his substantive content with humour which enables audiences to thoroughly grasp this often incomprehensible idea of allowing staff to “play at work” and the benefits of doing so.

Today’s managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren’t sure quite what to do about it or how it all relates to them. Organizations Don’t Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better.

From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

“Euan is one of the first, best and brightest minds on board the cluetrain. What’s more, he gives as many clues as he gets. I don’t know anybody with more clarity or foresight about What’s Going On in the networked world.”

Doc Searls | Author The Cluetrain Manifesto


Euan’s Presentation Themes & Topics:

From disengaged employees to changing the world.

Despite the dreadful and oft quoted statistics staff want to be engaged, they want to be involved in something worthwhile, they want to be treated like grown ups. Yet most corporate initiatives and technology deployments increase the feeling of being a cog in the machine. What would characterise tools and technologies that could help increase autonomy, fuel creativity, and truly engage smart people in worthwhile work? Euan Semple will suggest that a fundamental shift in how we see work, and the tools we use to manage it, is required to truly engage future generations in purposeful and meaningful work.

HR and AI, a marriage made in heaven or hell.

As we automate more and more of our businesses what values are we baking into the software and what will the consequences be in the future? Euan Semple will explore the opportunities,challenges, ethics and morality of some of the most influential technology we have ever encountered.

Blockchain Apocalypse?

Blockchain, while almost certainly geekier and “under the hood” than some of the more glamorous tech subjects, also has the greatest potential to fundamentally disrupt how we organise both work and society in the future. Up until now the most visible uses of block chain technology have been in crypto currencies, but as Ethereum, and it’s concept of a Digital Autonomous Organisation makes clear, it greater potential is in decentralising authority.

Euan Semple has written much over the years about “The ideology of algorithms” and in this keynote he will argue that as our lives become more influenced by technologies designed and controlled by a very small group of increasingly powerful people the impact of those technologies on our lives and work is far too important to leave to technologists alone.

Everyone knows that the impact of the web in the workplace is increasing. maybe you “get it” already, maybe you are still working it out. The truly wonderful thing about the social web, social business, Enterprise 2.0, or whatever you want to call it, is that it makes two important things better at once: it improves business outcomes, and it improves the working lives of everyone in business. How? It gives everyone a voice, and a  chance to manifest what Nelson Mandela calls your ′spark of genius′.

This collection of ideas is designed to make the web more understandable and useful in the world of work. You can read it start to finish, or you can read the chapters individually. Browse the index and dip into topics that catch your eye. Each chapter is just the right length for a visit to the restroom…perfect for conveying the essence of an aspect of the web at work. Designed to whet your appetite to get involved, or to help you understand what other people are going on about.

Those who are successful at deploying social tools in business tend to be good at enticing people into using them too. This book does the same. It is like a commonplace book of ideas, trinkets, or nuggets to draw you in. Ideas to make you feel more capable. It will help you understand the potential of the web at work. gain traction, and engage others in the changes you are trying to bring about.


Here is a piece Euan wrote for Diginomica in March 2018 entitled The Ideology of Algorithms needs a serious discussion