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Topic: Innovation

Expertise: Innovation, Design Thinking, Creator of the FORTH innovation method

Gijs van Wulfen is a recognised authority and keynote speaker on Innovation and Design Thinking. He was chosen as one of the first LinkedIn Influencers and as of the end of 2015, over 280.000 people across the globe are following his notably engaging, prolific and insightful posts. In 2014 Gijs came number 6 in the international Top 40 Innovation Bloggers.

Gijs furthermore founded the FORTH innovation method, which provides structure to the chaotic start of innovation, while still fostering creative thinking. The FORTH method helps businesses to generate well-constructed new product, service, and business model concepts. To date the FORTH innovation method has been implement in 40+ businesses in Asia, Europe and South America.

Most recently Gijs was the keynote speaker at the Innovation Forum in Brazil, the South African Innovation Summit in Cape Town and the Turkish Innovation Week in Istanbul. Gijs is retained as a motivational innovation speaker with companies such as 3M in the United States, AIRBUS Group in France and Bilfinger in The Netherlands. Gijs performs in English, German and his native Dutch language. Gijs is an illustrative lyrical storyteller with an articulate informal style, which is full of humor, entertainment and insight”.

“He creates an innovative mindset at the audience”

Anne-Laure Pardijon, AIRBUS GROUP, France

“He gave a brilliantly articulated presentation full of passion, emotion and metaphors”

Ignacio VILLOCH, Innovation Events & Activities Manager, BBVA Innovation Center, Spain

“Gijs is truly inspiring to a diverse crowd”

Dr. Audrey Verhaeghe, Chairman South African Innovation Summit

The Innovation Expedition

AMAZON Top 3 Bestseller on innovation


Gijs wrote the inspiring innovation bestseller ‘The Innovation Expedition’, a practical toolkit to start innovation. In this book he presents the FORTH innovation methodology, a structured method to start innovation, combining design thinking and business excellence.

FORTH is an acronym found in the first letter of each of the 5 steps: Full Steam Ahead, Observe & Learn, Raise Ideas, Test Ideas and Homecoming. The methodology is implemented around the world by organisations and companies. Scientific research confirms that the FORTH methodology doubles your innovation effectiveness. In a regular stage-gate innovation process: 37.5% of the screened ideas are launched. In an innovation process, started with the FORTH methodology 77% of the ‘mini new business cases’ are launched.

‘The Innovation Expedition’ has been published in 6 languages: English, Russian, Japanese, Chinese , Turkish and Dutch.