Julian Birkinshaw

Expertise: Reinventing Management, Innovation, Strategic Agility
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Julian Birkinshaw

Julian Birkinshaw is Professor of Strategy and Entrepreneurship, Deputy Dean for Programs,  and Director of the Deloitte Institute at the London Business School.  He is a Fellow of the British Academy, a Fellow of the Advanced Institute of Management Research (UK), and a Fellow of the Academy of International Business. Professor Birkinshaw is co-founder with bestselling author Gary Hamel of the Management Innovation Lab (MLab), a unique partnership between academia and business that is seeking to accelerate the evolution of management.

He has PhD and MBA degrees in Business from the Richard Ivey School of Business, University of Western Ontario, and a BSc (Hons) from the University of Durham. He was awarded an Honorary Doctorate by the Stockholm School of Economics, 2009.

He speaks on such issues as: Reinventing Management, Strategic Agility, Game-Changing Innovation, Employee Engagement, Managing for Innovation, Entrepreneurial Leadership, and Cross-business Collaboration.

In his work at London Business School, Julian directs a one-week programme, Innovation: Making it Happen.

Professor Birkinshaw’s main area of expertise is in the strategy and organisation of large multinational corporations, and on such specific issues as subsidiary-headquarters relationships, corporate entrepreneurship, innovation, the changing role of the corporate  HQ, organisation design, and knowledge management. He is the author of fourteen books, including Fast/Forward (2017), Becoming a Better Boss (2013), Reinventing Management (2010), Giant Steps in Management (2007), Inventuring: Why Big Companies Must Think Small (2003), and Entrepreneurship in the Global Firm (2001), and over eighty articles. He is active as a consultant and executive educator to many large companies, including Arup, Rio Tinto, SAP, ABN AMRO, GSK, ABB, Ericsson, Kone, Exxon, WPP, Bombardier, Sara Lee, HSBC, Akzo Nobel, Roche, Thyssen Krupp, UBS, PWC, Coloplast, Tata Group, HCL Technologies, GE, BBC and Novo Nordisk.

Professor Birkinshaw was ranked 43rd in the 2015 “Thinkers 50” list of the top global thinkers in the field of Management. He is regularly quoted in international media outlets, including CNN, BBC, The Economist, the Wall Street Journal, the Huffington Post, Bloomberg Business Week and The Times. He speaks regularly at business conferences in the UK, Europe, North America and Australia.

Fast Forward: Make Your Company Fit For The Future: 1st April 2017

The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future.

Becoming a Better Boss: Why Good Management is so Difficult  20 Sep 2013

Whereas most books on managing people approach the subject from the perspective of a manager of an idealised organisation, Becoming a Better Boss takes a real-world approach, looking at the topic from the perspective of an employee in a real-world organisation—dysfunctions, warts, and all. Focusing on the choices individual employees make every day in getting work done, this book reinvents the practice of management one employee at a time.

Author Julian Birkinshaw stresses the importance of taking management seriously, reveals where management practice often goes wrong, and dives deeply into the worldview of employees. He then explores the common personal biases and frailties of managers and discusses the vital importance of experimentation to overcome the limitations and idiosyncrasies of a particular organisation. Throughout, he supports his assertions with case studies from a wide and varying range of management experiments and situations at real companies.
Written by a leading authority on strategy, management, and innovation who is also the author of eleven books, including Reinventing Management Introduces a new approach to management focused on real employees and actual situationsIncludes case studies from real organisations

Between the stress of deadlines and the demands of today’s business environment, it’s easy for managers to lose sight of the importance of people management. Becoming a Better Boss not only shows managers how to lead effectively, but why doing so is vitally important to every organisation’s success.

Reinventing Management: Smarter Choices for Getting Work Done – 13 Apr 2012

The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long–term consequences, and to put their own interests ahead of those of their employers and their shareholders.

The revised edition of this best–selling book shows convincingly that many of today s major economic problems in the west can be traced to a failure of management.  In this updated edition the author draws our attention to new examples of failed management, from Rupert Murdoch s News Corp, and the disaster at BP, to the ongoing problems in financial services companies such as UBS and RBS.  Throughout the book the references and statistics have been updated, to make this a current, highly relevant analysis of the problems besetting modern business and how managers need to tackle them.

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