Luke Williams

Expertise: Disruptive Innovation, Entrepreneurship
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Luke Williams

“Innovation for growth is nothing more than the willingness to the take the ingredients that you have available in your organisations and seek a new arrangement that makes them more valuable. It is not a skill issue, it is an attitude issue”

Luke Williams is an internationally recognized authority on Innovation Leadership. He is a Fellow at frog, one of the world’s most influential innovation companies and Professor of Innovation at NYU’s Stern School of Business. He has worked with industry leaders including American Express, GE, Sony, Crocs,Virgin, Disney and Hewlett-Packard to create breakthrough product, service and business model solutions.


In order to stay competitive, business leaders need a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game. Luke Williams shows organizations exactly how to generate those strategies and deliver those solutions with his insightful and truly mind blowing presentations. Author of  Disrupt: Think the Unthinkable to Spark Transformation in Your Business he is one of the world’s most respected voices on “Innovation Leadership”.

“Luke Williams reveals a way of thinking that has the power to transform your business. Work with him before your competitors do.” – Cordell Ratzlaff, Director of User-Centered Design, Cisco


The Disruptive Age: Thriving in an Era of Constant Change

As much as we might desire it, the future we face will not be predictable. We are living in a fast-changing and uncertain time – a disruptive age. And we are entering this new global order with a way of seeing and thinking better suited for a world now several centuries behind us. A world that could be explained in simpler terms, when you could expect and carefully plan for gradual shifts in the status quo. But the scale of the challenges we face and the accelerating speed of innovation demands a new approach to innovation leadership – a new way of opening minds to uncomfortable solutions. A way of forcing improbable insights and fostering counterintuitive ideas. To thrive in this new era, organizations and institutions, executives and entrepreneurs need to rethink the habits that have made them successful in the past, and challenge the conventional wisdom and industry models that have defined their world.

“At Some time,
Someone, Somewhere 
is going to Disrupt Your Entire Industry.
Shouldn’t it be you?”

In a business world of nonstop change, there’s only one way to win the game: Transform it entirely. This requires a revolution in thinking–a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

This book reflects Williams’ immense experience creating breakthrough solutions at frog design, one of the world’s leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market.

You’ll learn why the most unexpected ideas draw the least competitors–and offer the greatest potential. Then, using many examples and a case study, you’ll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.

Craft your disruptive hypothesis
Be wrong at the start, to be right at the end

Discover your best disruptive opportunities
Explore the most unexpected corners of your environment

Efficiently shape your disruptive solution
Avoid the resource-killer that is “novelty for novelty’s sake”

Make your winning disruptive pitch
Under prepare the obvious, over prepare the unusual


“Don’t let the title fool you. This book is stuffed with practical, useful ideas that will change the way you create and sell useful, practical ideas.”
– Seth Godin, Author of Linchpin


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