Topics: Business, Strategy, Brand Marketing & Leadership.
Expertise: Marketing & Branding in Asia, Digital Marketing & Transformation
Martin Roll is a world-renowned thought-leader, global business strategist and senior advisor to Fortune 100 and prominent business families on the most important issues in managing successful global businesses and exercising great leadership.
In a hyper connected and fast-paced, digitalized world, he counsels an impressive global client base on how to manage strong, winning brands through the impactful leadership of high-performing, customer-centric businesses.
“The success of Next-Generation Business Leaders will be defined by their ability and willingness to drive a powerful transformation agenda: Daring, Bold & Different”
He is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and diverse cultures.
He is an advisor to several global boards and prominent business families.
He is a highly accomplished and experienced keynote speaker at global conferences, an experienced inspiring and engaging conference moderator and board level executive workshop facilitator. Martin Roll provides deep expertise and rich experiences with great impact to captive audiences, and delivers a wealth of actionable insights, perspectives and best global practices.
He teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD, ESSEC, Skolkovo, Copenhagen Business School and other leading global business schools. He is also an Associate Fellow at The Institute on Asian Consumer Insight (ACI) and has been a Senior Advisor to McKinsey & Company.
He is an Entrepreneur in Residence at INSEAD.
A a member of the global Advisory Council of Welspun Group (Mumbai), a non-executive board of director at the Scandinavian watch brand ORLO (Copenhagen) and a Senior Advisor to Cocoon Capital (Singapore).
Martin Roll is a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in leading global media. He is the author of global bestseller “Asian Brand Strategy” (2015) and co-author of “The Future of Branding” (2016). New books in pipeline: How Successful Leaders Raise the Bar (2018), and Strategy for Family Businesses (2019).
Martin Roll has lived in Asia for two decades and serve clients on all continents. Martin Roll holds an MBA from INSEAD. He is presently based between Copenhagan and Singapore.
Building successful global brands is – and will be – critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations.’
-Dominic Barton, Global Managing Director, McKinsey & Company
Building brands have become a C-suite topic in Asia as Asian firms seek to globalize. Martin Roll provides a compelling framework, clear guidelines and multiple insights into successfully brand marketing. A must read for anyone interested in the rise of Asia from the leading expert.
-David Aaker, Vice-Chairman of Prophet, author of Aaker on Branding
‘Martin Roll’s Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.’
-Kevin Lane Keller, Professor of Marketing, Tuck School of Business
Branding is the hottest topic in marketing! Martin Roll describes all the key opportunities and challenges that Asian firms need to further challenge their Western competitors. As the leading expert on Asian brands, Martin Roll brings a unique knowledge and experience that make his book a must read for all global marketers!
–Dominique Turpin, President of IMD Business School
‘An insightful look into branding as a strategic tool for Asian companies – Asian Brand Strategy by Martin Roll is a brilliant, incisive read. A treasure of ideas and case studies, this compelling new book discusses the challenges Asian corporations face to stay relevant in today’s dynamic, global market.’
–N. R. Narayana Murthy, Founder, Infosys
Asian Brand Strategy is an important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global market place.
–John A. Quelch, Charles Edward Wilson Professor of Business Administration, Harvard Business School
Leadership in the 21st century will be influenced by constant change. Next generation leadership will have to deal effectively with multiple demanding global challenges spanning from geopolitical volatility, technological disruptions, economic and political uncertainty, the rise of new challengers like China and shifting demographics to name a few.
Implications for next generation leaders are how to balance their short- and long-term lens, building resilience and character, how to keep a horizontal and vertical outlook, balance global perspectives & local insights, and how to lead from a strong strategic compass.
Martin Roll will demonstrate how successful leaders develop and employ 6 important strategic skills and personal traits which will help them to lead with clarity through turbulent times: Purpose, Resilience, Networks, Long-term lens, Adaptation & Agility, and People & Culture.
The success of Next Generation Leaders will be defined by their ability and willingness to drive a powerful transformation agenda: Daring, Bold & Different.
This talk will address the following themes:
- The essence of Next Generation Leadership
- From Old to New Economy
- The 6 Next Generation Leadership Traits
- Transition and transformation of leadership
- New ways of leading in a culturally diverse world
- Engaging and leveraging the new workforce
- Lead with impact