Peter Hinssen

Expertise: Organisational Disruption, Future of Strategy
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Peter Hinssen

Peter Hinssen is a serial entrepreneur, adviser and keynote speaker on the topics of radical innovation, leadership and the impact of all things digital on society and business. For more than fifteen years, Peter led a life of technology start-ups. His first company e-COM was acquired by Alcatel-Lucent, his second, Streamcase, by Belgacom, and Across Technology by Delaware Consulting. His third venture (Porthus) was quoted on the stock exchange in 2006 and acquired by Descartes.

Between start-ups, he has been an Entrepreneur in Residence with McKinsey & Company, with a focus on digital and technology strategy. Peter’s current company nexxworks helps organisations become fluid, innovate and thrive in The Day After Tomorrow.

He is the author of four bestselling business books. ‘The Day After Tomorrow’ which is about surviving in times of radical innovation. ‘The Network Always Wins’  explains how and why companies have no choice but to become a network when the outside world has evolved into one.

In ‘The New Normal Peter writes about how companies should explore the limits of the digital world, and what happens when technology just becomes ‘normal’. ‘Business/IT Fusion’ is a guide about how to solve the conflict between business and IT. Peter is frequently asked to contribute to (international) publications and is a Forbes contributor as well as a LinkedIn Influencer.

He lectures at the London Business School, the MIT Sloan School of Management and the Paul Merage School of Business at UC Irvine. He is also a multiple board advisor on subjects related to innovation and technology.

The Phoenix and The Unicorn
This is a book about the Phoenix, about those companies that – just like the mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts. This book can be purchased in English or Dutch.
‘The Phoenix And The Unicorn’ goes far beyond the obligatory ‘sexy’ start-up and scaleup (unicorn) stories and it tackles how longevity works in today’s business world. It tells the story of how companies can ACT on their Day After Tomorrow, and how they can apply innovation as an antidote to a radically changing environment. It doesn’t just zoom in on WHAT companies need to do in order to innovate, but also on HOW they can make innovation a reality in their organization. From the deceivingly simple Hourglass model, to the types of innovation, company culture, organizational disruption, platforms, customer experience, organizational structure and many inspiring innovation cases: for those working in a traditional business or market, Peter’s book will help them reinvent themselves like a Phoenix.

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