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Topics: Trust, Branding & Marketing, Change
Consumer Behaviour and Trends, Corporate Culture,
Future Trends, Innovation, Technology
Rachel Botsman is the leading thinker and author on trust in the modern world. By distilling complex ideas into clear and compelling content, she gives us the tools to understand trust – what it means, how it works and why it’s so important for every aspect of our lives.
She is a trust expert, author and a lecturer at Oxford University and is passionate about teaching people how to think differently and challenge ideas around trust, humility and integrity.
Rachel has been recognized as one of the world’s 30 most influential management thinkers by Thinkers50, one of the Top 10 most influential voices in the UK on LinkedIn and honoured as a Young Global Leader by the World Economic Forum.
Rachel is the author of two critically acclaimed books that have been translated into 14 languages. Her first book, “What’s Mine is Yours”, predicted the rise of the ‘sharing economy’, and was hailed by TIME magazine as one of the “10 Ideas that Will Change the World.” Her second book, “Who Can You Trust?”, explores the profound ways trust is shifting in the world; it was praised by Adam Grant, Marc Benioff, Sherry Turkle, and was named one of the best books of the year by Wired.
She is a world-renowned speaker for her clear insights and warm storytelling. Past clients have included Salesforce, Goldman Sachs, the World Business Forum, Aspen Ideas Festival, Adobe, and Snapchat. Rachel is often voted the audience’s favourite speaker at events and her TED talks have been viewed more than five million times. She is also the host of the podcast series Trust Issues.
Rachel is a regular contributor to The Guardian, Financial Times, The New York Times, Harvard Business Review and Wired. Through her popular newsletter, Rethink, Rachel warmly engages with a community of over 35,000 subscribers every fortnight.
Rachel has lived and worked on four different continents, giving her a global perspective on the important issues of our times. She lives in Oxford with her husband and two children.
How Trust Drives Innovation
How do you get customers to trust a new product or idea?
A “trust leap” occurs when we take a risk, or do something new or in a fundamentally different way. It is an integral part of the innovation process, from idea to adoption.
But how can we be persuaded over the chasm of fear to take a risk on something new? In this dynamic session, Rachel reveals the fascinating relationship between trust and innovation – giving audiences the courage to take more risks. She also shares practices for building external trust around new products and ideas.
Think: A clear understanding of how trust leaps enable innovation.
Talk: Fresh conversations around trust that will help drive innovative thinking.
Act: Effective approaches that will help you address the trust states of your customers and employees.
The Currency of Trust
How much does your organization value trust?
To survive and thrive, companies and society need trust. It is the currency that enables us to navigate uncertainty, make confident choices, take risks, and leap into the unknown.
In this talk, Rachel challenges audiences to rethink their understanding of trust. Many of her observations about how trust really works run counter to the typical business narrative. For example, she punctures the idea that transparency is the key to more trust. In an engaging format, Rachel helps audiences to get a unique perspective on the role trust plays in our lives, and how we become more trustworthy.
Microsoft – “Her talk at Microsoft Research both provoked and inspired, setting off an active conversation that continues to this day and world-wide within the company.”
Salesforce – “The audience scored Rachel 4.84 out of 5.00. That’s amazing! She helped to more than double the attendance of the conference this year over last.”
CIPD – “She kept our 2000 delegates on the edge of their seats for over an hour not only with the quality of her content but also with her humour and engaging speaking style”
Adobe – “Not one single day has gone by since the event without external and internal commendations on your engagement with our audience. Your message really connected and impacted the entire audience. It was also evident via our social engagement metrics.”
LinkedIn – “Great one and Rachel is an excellent speaker. The discussion about the relationship Transparency vs Trust was very interesting”
If you can’t trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. But this isn’t the age of distrust — far from it.
In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history — with fundamental consequences for everyone. A new world order is emerging: we might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of “distributed trust,” a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship.
If we are to benefit from this radical shift, we must understand the mechanics of how trust is built, managed, lost, and repaired in the digital age. In the first book to explain this new world, Botsman provides a detailed map of this uncharted landscape – and explores what’s next for humanity.
“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out.” —Steven Johnson, author of The Invention of Air and The Ghost Map
A groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of “collaborative consumption,” Rachel Botsman and Roo Roger’s timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson’s The Long Tail, Van Jones’ The Green Collar Economy or Malcolm Gladwell’s The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.