Tracey Follows

Expertise: Next Generation Leadership, The Future of Work
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Tracey Follows

Tracey Follows is a full-time professional futurist, who studied strategic foresight at the University of Houston. She is listed as one of the top 50 female futurists in the world, in Forbes. She is described as a ‘truly original thinker’, ‘a visionary’ and ‘scarily accurate’ in her predictions. She is the CEO of futures consultancy, Futuremade working with the world’s biggest global brands and businesses to help them spot trends, develop foresight and fully prepare for what comes next.

She teaches strategic foresight at London business School to Senior Executive Leadership and Corporate Management programmes globally. She is also Visiting Professor in Digital Futures and Identity at Staffordshire University. 

As a sought-after keynote speaker, she has presented on AI and innovation at the Financial Times TechLive, Nobel Visions, at the US State Department, and at UN HQ in New York. 

She is a regular media commentator on innovation appearing on BBC Business Matters, BBC Radio 4’s FourThought, Times Radio, LBC, GB News, TalkRadio and the Megyn Kelly Show.

She is the author of the book, ‘The Future of You: Can Your Identity Survive 21st Century Technology?’ and hosts the Future of You podcast, winner of Best Technology Show in the 2023 Independent Podcast Awards. 

Here is a recent Masterclass Tracey did for Sage and Do Lectures. on the importance of having a “futurist mindset” which is key for the People Teams in organisations now.

Trends Presentations:
Next Generation Leadership
The Future of Identity
The Future of Work
The Future Consumer


Tracey is a high-impact speaker who truly does see trends in society & technology years before anyone else. She has spoken twice for FT events I’ve produced, most recently at the 2021 FT-TNW tech conference, where she delivered the closing keynote”.

In the future, how many identities will you have? How many do you want? Digital technology is causing us to think differently about who we are and who we could become, but with the right knowledge we can turn this incredible capacity to our advantage. ‘Who am I?’ is one of the most fundamental questions of all. But it is becoming increasingly difficult to answer as technology enables us to negotiate and create many different versions of ourselves. In our digital, data-driven world, Facebook gets a say in verifying who we are, science can alter our biology, and advances in AI are revolutionizing not only how we interact online but with the physical world around us. Understanding and defining ourselves is becoming confusing but, as this fascinating book argues, it is possible to embrace this new era of transformation while preserving our autonomy. In The Future of You, Professional futurist Tracey Follows shows how our personal freedoms and potential will be transformed over the coming decades. From health passports, bio-hacking and relationships with machines to mind clones, digital voting and virtual legacies beyond the grave, we need to understand these vital issues today so that we might design the future of our identity tomorrow. ‘This fascinating book explores the way that emerging technologies such as AI might affect the nature of personal identity and personhood. It paints an intriguing, thought-provoking, and occasionally disturbing picture.’ Michael Wooldridge, author of The Road to Conscious

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